Throughout the career of a WNBA professional there are numerous resources invested in team and league branding. During this process the individual player’s brands are not built for any number of reasons, which all lead down the same road, “What do I do now?”
As an individual brand that is now separate from the WNBA, players are now in a position where they have to develop their own companies without the support of the league. Between life, family, finances, entrepreneurship and self-branding there isn’t enough time in a day to cross all of your t’s on your own.
Individual branding and entrepreneurship is a totally different animal in comparison to working within the league’s branding structure. Now as a retired player you are the CEO, marketing department, accounting department, mail clerk, and janitor of your own brand. This is a challenging and intimidating task to take on.
Now you can breathe easy, we are here for you. Our agency has developed a branch that is focused on catering to you and your sisterhood; who will face all of the same branding challenges. With over 20 years of branding experience and a personal connection with the WNBA since 1996, we are the marketing agency who truly understands your branding needs.